Book positioning
Clarify the target reader, genre expectations, key themes, and the language that introduces your book. Turn a broad premise into a focused message.
THE FOCUSAn agreed audience and positioning direction.
MAKE ROOM FOR YOUR STORY IN THE WORLD
A remarkable story.
Its next reader.
Build a thoughtful introduction to your book, with clear positioning, purposeful promotional content, and a plan shaped around your audience.
Discuss your project ↗Start with the right audience, then give them a reason to care.
Book promotion works best when the message, audience, timing, and budget make sense together. We help you articulate what makes your book relevant and plan the agreed activities around its stage of release.
A GOOD FIT FORAuthors preparing a launch, reintroducing an existing title, or developing a more consistent author presence.
SHAPED AROUND YOUR MANUSCRIPT
What we can help with.
Your proposal defines the exact services and deliverables included in your project.
Launch planning
Map pre-release, release, and follow-up activities around the assets, channels, and time available to you. Define responsibilities before the campaign begins.
THE FOCUSA scoped promotional plan and campaign schedule.
Author branding & content
Bring consistency to your author biography, book descriptions, promotional messaging, and selected digital content. Match the tone to your readership.
THE FOCUSThe promotional copy and creative assets listed in your proposal.
Digital campaign support
Discuss suitable channels, campaign assets, budget, and how to review activity. Paid media spend and account access should be agreed separately.
THE FOCUSDefined campaign support and agreed performance reporting.
HOW WE WORK TOGETHER
A considered process.
Know your reader
Explore the book’s position, audience, current presence, and objectives.
Prepare the campaign
Agree on channels, messaging, creative assets, schedule, and budget.
Launch & learn
Run the scoped activity and review available results against the plan.
A GOOD PLACE TO START
Bring your book.
And a little context.
- Book description and publication status
- Your cover and retailer links, if available
- Your existing author website or social profiles
- Your priorities, timing, and approximate budget
A FEW HELPFUL ANSWERS
Before we begin.
Can you guarantee book sales or bestseller status?
No. Sales, rankings, reviews, media coverage, and awards depend on many factors beyond a campaign’s control. The agreement should describe deliverables and activities rather than guaranteed outcomes.
When should marketing begin?
Planning can start before publication. The right lead time depends on manuscript readiness, cover assets, advance materials, distribution plans, and the channels in scope.
Is advertising spend included in your service fee?
It should be clearly separated in the proposal unless expressly stated otherwise. Any paid placement, platform charge, or media budget needs your approval before it is committed.
Can you help with a book that is already published?
Yes. A new campaign can begin with a review of the book’s positioning, presentation, existing presence, and the opportunities that fit the available budget.
YOUR STORY STARTS THE CONVERSATION
Let’s talk about your next chapter.
Tell us about your book and the support you’re looking for.
Looking for a defined starting point?
Compare packages, revisions & timelines ↗